A Swap Campaign for H&M
For this visual promotion project I proposed a Swap Campaign for H&M. The campaign included a swap page on the brands website with information regarding the benefits of swapping clothing instead of engaging in constant consumption of cheap, unethically sourced clothing. It will encourage, in particular, the younger demographic to host their own swap parties with friends and a quick guide on how to do so. The campaign would also have a launch event that will consist of a large swap party located in London with music, drinks and socialising. The aim of the event was to show individuals that swapping clothing can be a fun, sociable event that brings people together. I wanted to ensure that the visuals were colourful with a modern aesthetic. Portraying the beautiful colours of nature instead of the ‘unfashionable’ colours associated with eco fashion and recycling, attracting people with its bright visuals, in particularly young millennials. The swap campaign will be advertised on all the main social media platforms such as Twitter and Facebook with Instagram used as the main source of advertisement.